I turn complex products and scattered priorities into clear campaigns, strong experiences, and repeatable growth systems.
00 / THE STORY BEGINS
My work sits at the intersection of strategy, storytelling, and execution. I help teams clarify the message, connect channels, create experiences people remember, and build the operating rhythm that makes strong marketing repeatable.
ATTENTION
DEMAND
SCOPE
SYSTEMS
TODAY
A few real examples of strategy made visible.
01 / EDITORIAL STRATEGY
Top Ecommerce Conferences
Where research became a roadmap.
Authored a practical industry guide combining conference research, event planning, networking, and partnership best practices for ecommerce sellers.
Read the article ↗
02 / EVENT PARTNERSHIPS
Amazon Accelerate 2025
Where plans became real connections.
Used a major industry event to strengthen ecosystem relationships, create valuable face-to-face partner moments, and build momentum for future collaboration.
View the event recap ↗
03 / CONTENT PROGRAM
Million Dollar Case Study
Where one idea became a content engine.
Helped lead Jungle Scout’s flagship content series across hosting, episode preparation, production, editing, supporting editorial content, and cross-channel promotion.
Explore the series ↗
04 / PARTNER CAMPAIGNS + AI
Connecting Amazon Tools to AI
Where separate minds became one conversation.
Brought together leaders from Intentwise, Levanta, SmartScout, and Voartex for a multi-partner program exploring connected AI workflows for marketplace teams.
View the webinar ↗
CLARITY FIRST. MOMENTUM SECOND. SYSTEMS THAT LAST.
01 / START WITH THE REAL PROBLEM
Separate the business objective from the activity request.
02 / BUILD ONE CONNECTED STORY
Align message, audience, channel, experience, and follow-up.
03 / MAKE EXECUTION VISIBLE
Clarify ownership, sequence, dependencies, and success signals.
04 / LEARN, DOCUMENT, REPEAT
Turn one-off wins into reusable programs and better operating systems.
I care about the people behind the work. I bring curiosity, warmth, direct communication, and a bias toward making complicated things easier. The best marketing gives people clarity, helps teams move together, and creates momentum that lasts.
THE PERSON BEHIND THE WORK
Curious by nature. Collaborative by choice.
Strategy works better when people can see themselves in it.
I’M ALWAYS UP FOR A GOOD CONVERSATION.
